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Surveying the voice of customers is very effective to grasp the needs of users as well as set a concept that reaches the target groups when developing products and services. Also, researching competitive products will allow you to comprehend the market and make the viewpoint of the product and its target position clear.
The recognition survey is to research images of brands and how popular the product/service is in the market. With the strength of online research that enables you to survey a wide range of targets simultaneously, you can learn the position in the market and measure the recognition gap from competitors.
With questionnaires, collecting opinions and reviews of consumers who bought your product and used it will lead to improvement of the product and new development. Surveying event visitors or shop customers also helps to improve your services and train your employee.