Central Location Test (CLT)
Our dedicated staff will actively support you with planning CLTs, including food/drink tasting, concept and performance testing, usability testing, ads evaluation, etc.What is Central Location Test (CLT)?
A central location test (CLT) is a research method conducted in a specified location to collect quantitative data by hearing evaluations from respondents about products, their advertisements, etc.
In this method, respondents can touch and use products/samples directly, which enables researchers to obtain more realistic evaluations quantitatively in a relatively short time. CLT is suitable for food/drink tastings and packaging surveys before the sale, such as when researchers want participants to eat, drink, look, and touch directly.
The CLT allows researchers to get results that can be obtained only in practical situations, e.g., the supermarket-style environment, where freshly cooked products or drinks cooled to 5℃ in the fridge can be served and tasted, etc.
In this method, respondents can touch and use products/samples directly, which enables researchers to obtain more realistic evaluations quantitatively in a relatively short time. CLT is suitable for food/drink tastings and packaging surveys before the sale, such as when researchers want participants to eat, drink, look, and touch directly.
The CLT allows researchers to get results that can be obtained only in practical situations, e.g., the supermarket-style environment, where freshly cooked products or drinks cooled to 5℃ in the fridge can be served and tasted, etc.
Achievements of Asmarq
ASMARQ CONDUCTS OVER
6,600 PROJECTS EVERY YEAR.
6,600 PROJECTS EVERY YEAR.
We are a trusted agency
supporting a wide range of industries.
Food
Alcohol
Beverages
Confectionary
Food
suppliments
suppliments
Medical
Nursing
Phamaceutical
Cosmetics
FMCG
Baby care
Fashion
Features of ASMARQ's CLT
Know-How Accumulated through 22-year Experience
ASMARQ recruits participants that match your criteria with our 22-year experience, know-how accumulated through the top-level number of recruitments in the CLT's field, accurate check-ups based on abundant knowledge, and various recruiting methods.Dedicated Staff Well Experienced in CLT
Our dedicated staff for CLTs will ask you the purpose of your survey along with your request and offer you the best survey method based on the content of the hearing. Also, we will provide images of the venue's layout and the survey's output. On the survey day, our experienced staff will manage an event by controlling the schedule/temperature, probing ambiguous answers to the free-answer questions, and keeping test products properly and thoroughly so that each respondent can take the test under the same condition.Venue Arrangement Suitable for the Survey's Content
The venue size and suitable facility needed for the survey differs depending on its content and how it will be conducted, e.g., whether a kitchen equipment and appliances are placed, or whether interviewing wil be held. Our experienced staff will examine the content and assign the best venue.ASMARQ's venue for CLTs is located on the second floor with an entrance from outside, which makes it easier to carry in the stuff needed for the CLT, and it is also possible to carry it into the building one or two days in advance.
Large Scale Questionnaire Panels
With our top-level scale of survey panels, including ASMARQ's private panels consisting of 1,000,000 panelists and affiliated panels composed of 18 million members, we can connect with the target survey respondents hard to recruit.Occasions for Making Use of CLT
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Food/Drink Tasting Research
Surveys are conducted on all respondents under the same condition by controlling the temperature of products, serving ways, etc., which will produce precise results with no bias.
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Ads Evaluation
The CLT will show you actual impressions to the created ads. When the answers to free-answer questions are ambiguous, e.g., "fun," "happy," "interesting," etc., it is possible to probe them by asking respondents to be more specific.
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Packaging Evaluation
We offer CLTs under strict control to prevent information leakage even when it contains highly confidential terms, such as packaging and product concepts before it is on sale.
Example projects
CLT on everyday products
| What to research | Package evaluation and evaluating the scent of hair-care products. Have the participants take a survey on the packaging of the product. The researcher will also ask the participants to evaluate the scent, the combination of the scent and packaging, and the motivation to purchase it. |
|---|---|
| Criteria | Women who use shampoo or conditioner almost everyday and have non-sleek hair. And they place importance on the scent when purchasing these products. |
| Samples | 50 s |
| Quota | even quota per generation |
| Time | About 30 minutes |
| Deliverables | Only recruiting |
CLT on food
| What to research | Package and concept evaluation. Have the participants evaluate several packages displayed in a particular order. The researcher will also check the compatibility of the packaging with its concept and the attractiveness of the packaging. |
|---|---|
| Criteria | Men and women aged 20s-30s who eat a particular snack every week |
| Samples | 55 s |
| Quota | even quota per gender and generation |
| Time | 330 minutes |
| Deliverables | Raw data, spreadsheet |
CLT on beverages
| What to research |
Concept and preference After showing the concept, the researchers will have the participants evaluate the attractiveness and motivation to purchase the products. The order for showing the product will be rotated. |
|---|---|
| Criteria | Men and women who drink a functional beverage every week |
| Samples | 110 s |
| Quota | even quota per gender and generation |
| Time | 30 minutes |
| Deliverables | Raw data and spreadsheet |
