Research on Generation Z’s Drift Away from TV – University Women Edition

Recently, with the various ways people consume information and entertainment, there's a theory suggesting that Generation Z and other young individuals are moving further away from television. We're interested in understanding how the culture of "watching the same program at the same time on TV" is perceived among them.

For this study, we interviewed a 20-year-old female university student! We conducted a thorough interview about her usual video viewing methods, interests with friends, and her perspective on television in her living space.

This participant, who has experience consuming a multitude of video content, provides insights that can be of great value. We believe this information can provide valuable guidance for product development across various industries, including TV advertising, web content, and telecommunications.
*This study was conducted with special permission from the Asmarq monitors.

Carefully selected high-quality panelists who deliver trustworthy data

• Want to understand Generation Z's methods of information gathering and their interests.
• Seek hints for appealing to the younger generation through videos.
• Are considering content development targeted at the younger audience.