In the research phase of product or service development, the "hypothesis" set by developers can be said to be the core that holds the fate of the product. The "hypothesis" in research is key to identifying the research issues that need to be clarified for the product or service, and proper hypothesis formulation is essential to discern the correct direction and devise effective strategies.

This document focuses on the methods of formulating hypotheses in research and the process of verification, introducing know-how and tips for "hypothesis construction" that are vital for "consumer needs-based product development". It explains the practical process from formulating research hypotheses to their verification.

We hope that by seizing this opportunity, you will acquire a sharper ability to construct hypotheses, enhancing your practical insights.