What purpose are group interviews good for? – Marketing Research in Japan, ASMARQ inc.

What purpose are group interviews good for?

Related words :: purpose,group interviews

Answer

In short, group interviews are suitable for gathering ideas to develop and explore new products, packaging and advertisement. Group interviews are also effective for reconfirming the understanding and reactions of consumers regarding new ideas and prototypes and finding out the reasons why.

It’s a data collection method to get information for dealing with a task, problem or hypothesis, or to hear the consumers’ honest opinions, that can’t be obtained through quantitative methods such as online surveys.

The participants in group interviews stimulate each other, encouraging free speech and the group dynamics are a breeding ground for new ideas and hypotheses.

It is also useful for getting a deeper understanding and insight on the results obtained through quantitative surveys.

Please feel free to contact us if you have any questions.

Questions

What kind of role does the moderator play in a group interview?

What is the difference between a group interview and a depth interview?

What are the pros and cons of group interviews?

What purpose are group interviews good for?

What are the advantages of group interviews?

Could you explain more about group interviews?

What are the characteristics of a group interview?

I have a few options for the packaging of a new product, and I would like to know which one will be the most appealing to our target audience.

What is the estimated incentive for participants?

How long does it take to conduct a survey?

Do you send reminder emails, and can we leave the timing up to you?

How do monitors respond to surveys?

Can I request the creation of a survey questionnaire?

For a long-term survey, is it possible to have invoices issued in divided periods?

If you’re concerned about low incidence rates or uncertain whether respondents will be available, can a preliminary incidence rate survey be conducted?

We would like to use ASMARQ’s panels to do our web survey. Will the cost vary based on the number of deliveries?

Do you have children or students in your panel? Can I request surveys or focus groups targeting elementary to middle school students?

I want the raw data for the participant list. Will there be any additional fees?

Can you recruit participants in regional cities?

Can we also recruit the friends of young participants for the survey?

Can we use our own products as incentives for recruiting participants?
*Some people prefer points (cash) over products, so allocating products as rewards may decrease cooperation rates.

We would like to conduct a home use test with the newly released snacks.
Could you recruit respondents to participate in the tasting test?

We would like to recruite long-term users of diet products for monitoring and conducting effectiveness surveys.

Is it possible to select the participants for the home-use test by myself?

Would it be possible to record scenes of using the test product in the home-use test?

Regarding a home-use test for daily goods, we’re concerning about the “deception” among the monitors who have applied.
Is there a way to prevent “deception” at the recruit stage?

Is it possible to recollecting 100% of the test products?

Do you handle the shipping of test products in Home Use Tests?

We have five flavor options for the upcoming launch of our alcoholic beverage.
Is it alright to conduct a tasting survey where a single participant tries all five products?

What is a taste test?

What is the necessary sample size for Central Location Test(CLT)?

We want to measure satisfaction before releasing a product or service that hasn’t yet been launched.

When conducting Central Location Test(CLT), what are the differences between street catch and pre-recruit?

I’d like to conduct focus groups and Central Location Test(CLT) in area such as Sapporo, Sendai, Utsunomiya, Nagoya, Hiroshima, and Fukuoka…
Is it possible to recruit participants?

I’d like to request recruitment for participants for Central Location Test(CLT).
How many days in advance will the recruitment start?

We would like to conduct Central Location Test(CLT) for tasting tests of newly released snacks.
Can we recruit monitors who are willing to participate in tasting tests?

For the Central Location Test(CLT), we definitely want to gather 200 participants. It would be troublesome if there were cancellations on the day.
Is there a way to prevent falling short of the capacity?

Can we entrust you with managing the Central Location Test(CLT)?

I want to conduct a survey where people try out unreleased video games and provide feedback.
I want to target male students from junior, high school, and college. Is it possible to recruit them?

During Central Location Test(CLT), is it common for participants to touch the displayed products when conducting shelf tests (shelf evaluations)?

Are there any points to keep in mind during home visit?

I’m worried because we can’t tell if the monitors actually went to the store in mystery shopping.

I am not sure whether to conduct central location test or home-use tests. How should I decide?

Can the maximum number of survey responses be set?

Please tell me about the costs included and not included in the ‘basic fee’ for online research at ASMARQ.

After receiving the data, do you have the capability to aggregate it in-house?

Can we receive the raw data in a specified format?

In the surveys we’re requesting, if the incidence rate turns out to be lower than expected and we don’t reach the required number of respondents, could we discuss potential solutions?
*If you wish to avoid incurring costs by using partner panels, please also consider relaxing the conditions.

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