These methods allow us to view these packaging from the target consumer’s point of view and compare and evaluate which of the packaging A, B, C has the biggest impact, which packaging would most draw the consumer’s eyes in shopfront, which packaging would spark the consumer’s interest the most and which packaging would most positively affect the consumer’s willingness to pay.

CLT is a quantitative research method similar to online surveys, but instead of having the respondents evaluate the packaging based on images, the respondents evaluate by looking at the packaging in real life, allowing for more accurate and reliable numerical results.

Group interviews are suitable for collecting verbal data such as opinions and awareness.