Marketing Research Columns – Marketing Research in Japan, ASMARQ inc.

Marketing Research Columns

Discover the latest marketing insights and
trends in Japan with us.

This content provides a comprehensive compilation of columns on Japanese market insights, covering essential knowledge of marketing research, analysis of consumer behavior, and detailed glossary explanations.

Recommended for...

Those who want to broaden their knowledge of Japanese consumer trends
Those who want to expand their products in the Japanese market
Those who want to understand the Japanese domestic consumption values from the basics

4月 12, 2024

Foundations and Evolution of Customer Journey: Understanding the Customer’s Path

Customer Journey refers to the sequence of experiences and emotions a custom...

2月 26, 2024

The Strength of ASMARQ’s Global Team: A Commitment to Research Quality

At ASMARQ, we have a dedicated team specializing in global projects that can ...

2月 26, 2024

Brand Evaluation Deep Dive: From Fundamental Concepts to Practical Applications

A brand is something that expresses impressions, emotions, values, and more i...

1月 23, 2024

“Marketing Research from A to Z: Learning through Practical Techniques and Examples”

Marketing research is the activity of investigating and analyzing customer ne...

Marketing Research Terms

12月 13, 2023

Package Research & Package Testing: How to Evaluate and Choose the Right Design?

What is Package Testing?Package Testing is a method of conducting market rese...

Marketing Research Terms

8月 25, 2023

What is a Brand Concept? How do you Create one and What are the Key Points?

Brand concepts are essential for branding, but do you have questions or conce...

Marketing Research Terms

8月 18, 2023

Why Is Setting a Persona Required in Marketing in Japan? Effective Creation and the Benefits

A persona represents an ideal customer model or a fictional character based o...

Marketing Research Terms

8月 10, 2023

Designing Market Research Surveys｜Process and Tips

Some people in charge of market research may not know where to start with sur...

Marketing Research Terms

7月 07, 2023

What is qualitative research?

What is qualitative research? Qualitative research is a type of research tha...

Marketing Research Terms

7月 04, 2023

What is Market Research?

What is Market Research? Market research refers to any research conducted by...