Home Appliances Checked Daily! A Survey of Single Women on Eye-Catching Home Appliances

In recent years, the home appliance industry has seen a significant influx of overseas manufacturers. As a result, consumers now have a wider range of choices on a global scale, making it easier than ever to find products that meet their specific needs.
 
This time, we conducted interviews with single women who "check home appliances daily."
We delve into the detailed journey leading up to their home appliance purchases.
 
We explored how they search for desired home appliances, how they compare and check specifications, and what makes a product worth recommending.
Additionally, we gathered insights on TV commercials that create a sense of attachment.
 
We hope this research helps a wide range of companies struggling with home appliance promotions and differentiation from competitors, providing market-driven insights into consumer product needs.
 
This survey was conducted with special permission from Asmarq's panel members.

Carefully selected high-quality panelists who deliver trustworthy data

• Those who want to develop a market-in perspective
• Those who call for insight into the values and attitudes of single-person households
• Those who are looking for a hypothesis that differentiates them from the competition, including overseas markets