Recently, due to the rising costs of food and utilities, many households are facing an increased financial burden, significantly impacting their daily lives.
As attention grows on the 'financial changes' caused by price hikes in many households, this interview focuses on 'Gen Z individuals living alone,' exploring the latest lifestyle trends and values of young people.
To what extent have price increases affected the lives of young people?
In the interview, we hear from a current female college student of Gen Z about the 'lifestyle changes caused by price hikes,' starting with food.
We conducted the survey of young people's insights on things they feel have increased in price in their daily lives, the measures they are taking in response, and the items they don't want to change their spending on despite the price hikes.
We hope this will be helpful as a source of various strategic ideas for planners and developers struggling with sales due to price hikes, as well as for a wide range of companies facing challenges in branding and development targeting Gen Z.