Purchase and Usage of Time-saving items

With over 70% of households now being dual-income, the demand for time-saving and convenient items is increasing.
In response to this trend, the market for convenient goods is expanding, allowing consumers to choose from a wide variety of products.
 
This time, we conducted an interview with a full-time working mother of two about time-saving items that help streamline her busy daily life!
We explored how she selects items that make daily life easier, the key factors she considers when choosing them, and the type of research she conducts before making a purchase.
 
Furthermore, the interview delved into real-life insights, including how household chores are shared between spouses and the actual usage of time-saving items.
We also explored consumer insights on potential future time-saving items that would be "nice to have."
 
For companies looking to promote household appliances and other products that simplify daily life, or seeking ways to differentiate from competitors, we hope this provides valuable market-driven insights into consumer needs.
 
This survey was conducted with special permission from Asmarq's panel members.

Carefully selected high-quality panelists who deliver trustworthy data

• Those considering product development for parenting households
• Those looking to explore new possibilities for our products
• Those want to understand consumer realities and apply them to communication strategies