Sensitive topics such as "financial matters" can be challenging to explore in depth, especially in qualitative research like group interviews, requiring expertise to conduct effectively.
At Asmarq, we leverage our extensive expertise to explore consumer insights on sensitive topics, allowing us to handle delicate questions with precision and depth.
This time, we conducted online interviews with our in-house panel of Generation Z women who willingly participated in discussions on the sensitive topic of finance, exploring the reality of their financial awareness.
The survey explores a wide range of insights, from the realities of personal savings and income to Generation Z’s unique values and financial mindset.
In addition, we specifically explore topics such as the use of reward points, financial aspects of daily life, and the "hidden realities" that people may find difficult to share.
We hope this serves as a valuable resource for those interested in interviews on sensitive topics, as well as anyone looking to explore young people's insights and key touchpoints for strategic initiatives.
This survey was conducted with special permission from Asmarq's panel members.