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Online seminar video

Online seminar video

Over 10,000 people attended in Japan.

Get access to a variety of marketing research skills and trends by watching our free past seminars, now available with English subtitles. Perfect for domestic purposes, this content is a great resource to improve your knowledge of marketing research.

Recommended for...

  • Those who want to study marketing research from scratch
  • Those who want to design their own survey
  • Those who want to explore research trends in Japan

How to Create an interview discussion guide for Group Interview and In Depth Interview

Recommended for people like this

  • Those who want to know how to design interviews according to their objectives.
  • Those who want to extract potential insights from the target audience.
  • Those who would like to have their own moderator in-house.
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Interview, Viewer Considerations — Qualitative Episode: Returning to the “Premises of Analysis”

Interview, Viewer Considerations — Qualitative Episode: Returning to the “Premises of Analysis”

Recommended for people like this

  • You feel that information gathered from interviews is too complex to be organized.
  • You are unsure how to formulate hypotheses or determine analysis methods.
  • You struggle to express your opinions during briefings.
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"Top 5 Advantages" of Online Qualitative Research - Explaining Concrete Examples and Tips Based on 2,500 Cases.

“Top 5 Advantages” of Online Qualitative Research – Explaining Concrete Examples and Tips Based on 2,500 Cases.

Recommended for people like this

  • Those who want to efficiently conduct qualitative research around COVID by utilizing online tools.
  • Those who have experienced trouble with conducting online surveys.
  • Those who want to conduct their online surveys in-house.
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The impact of different questioning styles on the NPS: Changes in Responses? – Publication and explanation of the experimental survey

Recommended for people like this

  • Those wishing to determine whether NPS or NRS is the better metric for their organisation.
  • Those who want to obtain data that is relevant to their organisation's challenges in an appropriate way.
  • Those who want to understand the survey characteristics that fit their organisation's category and apply themto their survey practices.
  • Those who are interested in survey results that are tailored to their organisation`s category.
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