How to Create an interview discussion guide for Group Interview and In Depth Interview
Recommended for people like this
- Those who want to know how to design interviews according to their objectives.
- Those who want to extract potential insights from the target audience.
- Those who would like to have their own moderator in-house.
The interview research, which is representative of qualitative research, one of the most important preparations is the "interview dicussion guide".
The "interview dicussion guide" is a single document that summarizes the questions, the details that will be used in group interviews and in depth interviews, including the order in which the questions will be presented, and the time schedule allocated to each questions.
It may seem that the interview discussion guide can simply completed by "listing the questions", but it is necessary to revise the questions of the interview discussion guide according to the type of survey, such as group interview or depth interview, online or offline, etc.
Depending on the interview discussion guide, the output of the survey will vary greatly, and the planning and design of the discussion guide is the key of the survey.
Therefore, we, with our strength in qualitative research, have taken up a seminar "how to create an dicussion guide" for the first time, and will lecture on this topic together with our professional researcher. We hope you will take this opportunity to learn how to design interviews that will maximize your company's ability to solve its own marketing issues.
※Facilitator: Kie Hata, Marketing Group, ASMARQ
※Please refrain from registering if you are in the same industry or from other companies in the same field.
Program
- What is the interview discussion guide?
- How to create an interview discussion guide?
- How can discussion guide be different between group interview and in depth interview? -Difference and Important points-
Speakers
SRA Co., Ltd. Yasunori Sumi
Representative Director and President
With a background in research conducting quantitative and qualitative studies across various industries, including cosmetics, automotive, food and beverages, supplements, human resources, IT, and B2B, he currently serves as the Representative Director and President of SRA Co., Ltd. He specializes in comprehensive support, from planning and designing qualitative and quantitative surveys to conducting them and delivering analysis reports. He has experience in statistical analysis, including multivariate analysis, and has worked as a moderator for qualitative analysis, moderating approximately 200 sessions per year.