What are the advantages of group interviews? – Marketing Research in Japan, ASMARQ inc.

What are the advantages of group interviews?

Related words :: advantage,group interview

Answer

Group interviews are a common method for hearing the voice of the consumer. Interaction in a group encourages the participants to form their own opinions, making it the perfect place for obtaining various opinions.

Furthermore, group discussions allow you to observe the attitude, way of speaking, the tone, emotions and atmosphere of the participants through a magic mirror. Being able to observe the expressions of the participants when answering questions, reactions such as nodding, the facial expression when trying out a new product and the participants’ clothing etc, assists in creating a full profile of the participant.

The biggest advantage of group interviews is the ability to observe the actual live reactions of the participants.

Please feel free to contact us if you have any questions.

Questions

What kind of role does the moderator play in a group interview?

What is the difference between a group interview and a depth interview?

What are the pros and cons of group interviews?

What purpose are group interviews good for?

What are the advantages of group interviews?

Could you explain more about group interviews?

What are the characteristics of a group interview?

I have a few options for the packaging of a new product, and I would like to know which one will be the most appealing to our target audience.

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*Some people prefer points (cash) over products, so allocating products as rewards may decrease cooperation rates.

We would like to conduct a home use test with the newly released snacks.
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We would like to recruite long-term users of diet products for monitoring and conducting effectiveness surveys.

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We have five flavor options for the upcoming launch of our alcoholic beverage.
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What is a taste test?

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We want to measure satisfaction before releasing a product or service that hasn’t yet been launched.

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I’d like to conduct focus groups and Central Location Test(CLT) in area such as Sapporo, Sendai, Utsunomiya, Nagoya, Hiroshima, and Fukuoka…
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I want to conduct a survey where people try out unreleased video games and provide feedback.
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During Central Location Test(CLT), is it common for participants to touch the displayed products when conducting shelf tests (shelf evaluations)?

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I’m worried because we can’t tell if the monitors actually went to the store in mystery shopping.

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In the surveys we’re requesting, if the incidence rate turns out to be lower than expected and we don’t reach the required number of respondents, could we discuss potential solutions?
*If you wish to avoid incurring costs by using partner panels, please also consider relaxing the conditions.

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