What are the characteristics of a group interview? – Marketing Research in Japan, ASMARQ inc.

What are the characteristics of a group interview?

Related words :: characteristic,group interview

Answer

The characteristics of a group interview are as follows:

The group interaction forms a breeding-ground for new ideas and opinions of the participants (group dynamics)
When the participants are influenced by others in the discussion, they become more competitive and are more encouraged to come up with good ideas (group dynamics)
Being able to observe the discussion
Data collection in a short period of time for relatively cheap
It’s difficult to gather respondents at the same time and place in case of difficult recruitment criteria
The respondents are reluctant to answer when talking about sensitive topics in front of others

Besides the above, group interviews are also highly influenced by the moderator’s experience and knowledge of the field.

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What are the characteristics of a group interview?

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