Online Interviewing
Wherever we are, connecting online can increase the possibility of interviewing.What Is Online Interviewing?
In online interviewing, a moderator interviews only one respondent. Because the respondent can be interviewed at home in a comfortable environment, the interviewee can give private and honest opinions more easily. Also, group interviewing can be conducted online, where several respondents will participate in the interview at the same time and communicate with each other through the screen. Each respondent can hear each other’s voices and see the other participants, which allows conductors to have the online interview as an alternative to an offline group interview.
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6,600 PROJECTS EVERY YEAR.
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supporting a wide range of industries.
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Features of ASMARQ's Online Interviewing
Recruiting Know-How Accumulated through 22-Year Experience
ASMARQ recruits participants that match your criteria with our 22-year experience, know-how accumulated through a great number of recruitments for in-depth interviews, accurate check-ups based on abundant knowledge, and various recruiting methods.Well-Experienced Moderators
In interviewing research, the matching of a moderator and the characteristics of the survey is crucial because moderators significantly influence results. With our vast network, we can assign the best moderator well-experienced in the field of interviewing researh and well-versed in the survey theme, e.g., child care, business, fashions, pets, ITs, nursing, etc.Research Plan Including Selecting a System
Which system to be used differs depending on the purpose of the research and conditions. If it is not selected right, the goal of research cannot be achieved in the worst case. Expertise is required to choose the best system. ASMARQ offers research plans, including selecting the best one, with an understanding of the features and characteristics of the systems for online interviewing.Precise Instructions to Target Interviewees
We will check the online connection before the interview because the arrangement of the environment is needed to be done, eg., adjusting a camera and microphone, with proper instructions to the participant. Our staff will ask remote participants to make a setting and adjustment in advance via e-mails and sometimes phone calls. It would be better to prepare the second options in case the first option does not work. ASMARQ will lead online research to be successful with our experiences and know-how to conduct each step precisely and surely.Large Scale Questionnaire Panels
With our top-level scale of survey panels, including ASMARQ's private panels consisting of 1,000,000 panelists and affiliated panels composed of 18 million members, we can connect with the target survey respondents hard to recruit.Occasions for Making Use of Online Interviewing
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Nationwide Recruitment with No Boundaries
In online interviewing, it is possible to recruit target participants from all over the nation, while offline interviewing limits participants to those who can physically visit the specified interview room due to the long distance. Online interviewing makes it relatively easier for candidates to apply for research with requirements that match because they do not have to worry about time for traveling.
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Interview Research Conducted in the More Relaxing Environment for the Participant
Online interview enables researchers to hear honest opinions and more personal stories since participants can be interviewed in a relaxing environment such as home. It is also possible to hold an interview while reproducing their daily life in the familiar environment.
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Ethnographic Research Conducted in Various Situations
In ethnographic research, observation of actual consumption behavior enables researchers to study why the consumers buy and use the product. Knowing how the product is being used in real life leads to the creation of products that match the consumers' demand better. Wherever the participant is, in a car, bathroom, kitchen, etc., it is possible to learn the person's lifestyle visually. So online interviewing is suitable for ethnographic research.
Moderator Profiles
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| Age | 30s | 40s | 30s | 40s |
| Moderation experience |
Independent freelance moderator for 3 years (and 5 years experience beforehand) | More than 10 years | Independent freelance researcher & moderator for 10+ years | Independent freelance moderator for at least 4 years (prior to that, 12 years experience while working for a research firm) |
| Specialty field |
Usability, IT, Entertainment, Gaming, Tobacco, Alcohol, Apparel, Healthcare |
Credit card, Financial, Apparel, Fashion, Luxury, Entertainment, Gaming, Healthcare, Cosmetics Hair/ Body / Face / Foot Care, men’s cosmetics, IT/Internet/Web service, Digital Device / Mobile Phones, Dental, Food & Beverage, Toys/Children’s Research, Travel/Tourism, Tobacco/e-cigarette, |
Food & Beverages, Beauty & Personal Care, Healthcare | Food & Beverage, Retail & EC, Software & Apps, Entertainment (Game & Movie), Financial Services, OTC Medicine, Cosmetics & Hair-care, Pet Foods |
| Number of projects |
IDI & FGI (face to face, online),In-home | IDI & FGI (face to face, online), In-home, On-sight (bar etc.), Shop-along, Workshop, Phone, Online community, Store intercept | IDI & FGI (Max. 3-4 people), Ethnography, Observational research, Online community, Diary studies | IDI & FGI (face to face, online), In-home, Shop-along, Workshop, Online community |
| Languages | English, Japanese (native English speaker. Moderation and Report are available in both languages) | Moderation: Japanese, English Report: Japanese, English |
Moderation: Japanese, English Report: Japanese, English |
Japanese (moderation), English (report/briefing only) |
Example projects
Interview with people who are taking care of a family member with dementia
| Requirements | Those who are in Tokyo and 3 other prefecturesare and taking care of a family member with dementia |
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| Options | Lend an online interview system (i-port voice); Check on connection |
| Other | JPY 4,000 for the compensation; Interview Period: One day; Interview time: 60 minutes |
FGI in a private car
| Requirements | Those who live in Tokyo and 3 other prefectures and drive a car more than once a week |
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| Options | Lend an online interview system (i-port voice); Check on connection ; Arranging a moderator |
| Other | JPY 4,000 for the compensation; Interview Period: 2 days; Interview time: 90 minutes |
