Occasions for Making Use of
Participant Recruitment

• Focus Group Interviewing (FGI) / In-Depth Interviewing (IDI)

  The quality of recruiting has a direct impact on the quality of the interviewing survey. Interviewing itself will be meaningless if the recruited participants are not the users who are supposed to be the ones of a particular product. Not only with a screening check but by making phone calls to each candidate and checking requirements, we have built our system to prevent a mismatch as much as possible. Also, ASMARQ is well-experienced in recruiting candidates for online interviews.

• Central Location Test

  A central location test (CLT) is a research method conducted in a specified location to collect quantitative data by hearing evaluations from respondents about products, their advertisements, etc. While CLT can be conducted with participants recruited on the street, pre-recruitment can remove biases on participants because it is possible to recruit people other than those who have the attribute to be at the place and time.

• Ethnographic Research

  In ethnographic research, observation of actual consumption behavior enables researchers to study why the consumers buy and use the product. Knowing how the product is being used in real life leads to the creation of products that match the consumers' demand better. Although this method is often accompanied by a home visit and getting permission tends to be hard, difficult recruitment can be achieved by getting it while screening.

• Measurement of Physiological Markers

  There are many occasions for recruiting examinees who are the subjects of experiments and tests for academic studies. ASMARQ, well-experienced in academic research, will recruit examinees as a representative.(We only recruit for non-clinical researches and do not cooperate to recruit participants for clinical trials.)