For food and beverage manufacturers, taste testing and beverage sampling of new products are essential. It's common not only for planning and development teams and marketing departments to conduct taste tests and beverage samplings but also to carry out these studies as consumer research before launching a product.
This document introduces know-how to ensure the success of taste testing and beverage sampling research, especially for those conducting it for the first time.
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Product planning and development personnel at food and beverage manufacturers
Marketing professionals at food and beverage manufacturers
Those considering conducting Food or Beverage Taste Testing Research
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